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The playbook for college sports revenue is expanding from logos and fees to entertainment districts

The playbook for college sports revenue is expanding from logos and fees to entertainment districts

NOXVILLE, Tenn. (AP) — You've heard about the patches coming soon to a college football jersey near you. You've seen the corporate logos cropping up on football fields from South Carolina to the University of Washington. Talent fees on season tickets, league-level deals with the likes of PayPal, naming rights revenue not just ... (full story)


Cash-hungry college sports programs are starting nonprofits to make money to stay competitive

Cash-hungry college sports programs are starting nonprofits to make money to stay competitive

NEW YORK (AP) — University of Louisville athletic director Josh Heird says there is no “silver bullet” that will help his department’s current revenue race.
To compete in the increasingly commercialized world of college sports, programs of its size might spend more than $40 million a year on talent acquis ... (full story)


Duel task training

Did you know that in 2026 the oldest of the baby boomers have now or will soon turn 80?
And here’s another interesting stat: Currently the baby boomers make up approximately 19-20% of the US population.
For a health & fitness professional like myself this population group has gradually become a substantial part of ... (full story)


Tommy John, namesake for a pioneering elbow surgery that saved his career, dead at 83

Tommy John, namesake for a pioneering elbow surgery that saved his career, dead at 83

LOS ANGELES (AP) — Tommy John, who won 288 games during a 26-year big league career and became the first pitcher to successfully return following groundbreaking elbow surgery that later was named after him, has died. He was 83.
He died at his home in Bradenton, Florida, on Aug. 15 night, agent Mike Maguire said. He had bee ... (full story)


How important is the warm-up...really?

I’ve been joking with my girlfriend about a recent tv commercial.
It’s for a med, where an actress is seen agonizing over a vine wrapped around her waist (symbolizing GI distress), then after taking the med she’s all smiles and warming up for a run by doing a static arm stretch followed by a few bunny hops bef ... (full story)