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AI-based image copyright platform enters the marketplace

RICHARD WEINER
Technology for Lawyers

Published: August 12, 2022

So here’s a shoutout to the many copyright attorneys who read this column (one of whom still owes me lunch). If you have clients whose images are subject to being ripped of or used illegally, there is a new platform coming that may let you hunt down misused images on the internet.
The product is called “ImageRights for Law Firms,” and has been discovered for all of us by the inestimable Bob Ambrogi of LawSites. The product’s parent company is ImageRights International, which has been around since 2009. ImageRights software helps visual artists protect their copyrights with proprietary web search whose AI finds and analyzes images on the internet.
The legal version of the product is designed to provide attorneys with potential evidence of copyright infringement.
The software is capable of finding images owned by a client even if the image has changed colors, perspectives, or has been altered in other ways. It cannot, however, determine if the image is, itself copyrighted or who the owner of the image is. That would take some further investigative work.
For the attorney product, the client can give the lawyer images owned by that client which may be being misused on the internet. The lawyer then requests a time- and date-stamped screenshot, and will receive that along with whatever IP information comes along (like a URL).
If an artist is looking for a lawyer who knows this system, the company keeps a list of said attorneys.
The legal product uses basically the same technology as the artist product, adapted to the narrower interests of copyright litigation.
Ambrogi quotes Joe G. Naylor, CEO and co-founder of ImageRights, as saying “ImageRights has partnered with scores of IP law firms over the past decade. They have often asked if we could provide specialized searches for copyright infringement cases they were litigating or even just run a general search for one of their clients.
“It became clear that there was an opportunity to leverage the incredible technology we have developed and expertise in identifying potential infringement claims and providing that directly to IP law firms and in-house legal teams.”
The service starts at $195 a month, which really is nothing much in this field. The training takes less than a half hour, and then you are off and running.


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